Tech startup SkyBuys to launch duty-free project with Heinemann Australia


Tech startup SkyBuys to launch duty free project with Heinemann Australia

Hamburg, 21 March 2018: SkyBuys Pty Ltd (“SkyBuys”) is pleased to announce Heinemann Australia (“HEINEMANN Tax & Duty Free”) has signed an agreement to trial the SkyBuys App and technology platform for duty free shopping. Announced today at the Airbus BizLab DemoDay in Hamburg, the SkyBuys-Heinemann Australia project is scheduled to commence in early Q3 2018 at Sydney Airport, Australia’s major international airport.


SkyBuys has been in discussions with Heinemann since being selected for the acceleration program at Airbus BizLab in Hamburg in October 2017, where founder Alec Kemmery is currently based. Signed in Sydney, the SkyBuys project with Heinemann represents the first live trial with a global concessionaire. Prior to this, SkyBuys developed its beta at Airbus BizLab with the Airbus Shop, allowing the startup to showcase the functionality of the SkyBuys App and to test user experience, payment integration and fulfilment options.

For the project with Heinemann, during 2H 2018 passengers arriving and departing from Sydney Airport will be able to use the SkyBuys App to buy goods from Heinemann duty free stores. Geo-fencing technology used by SkyBuys will also ensure passengers are reminded, whilst within the airport precinct, of items they have tagged as being of interest. Additionally, Heinemann and luxury brand managers will be able to use the SkyBuys App to push notifications to passengers alerting them to special offers or to new product lines.

Managing Director Heinemann Australia Constantin Wiesmann said that the group is always interested to trial new ideas to meet customer demands and deliver unrivalled service in Australia and around the world. “We have been inspiring shoppers since 1879, and we have learnt that to be successful over time you have to be able to reinvent yourself. Our goal is to remain an engine of innovation in the travel retail market while continually surprising travellers with outstanding offers and ideas. Engaging with new technologies, such as SkyBuys, is an important part of achieving this objective,” Mr Wiesmann said.